If you haven't had a chance to see any of the keynotes or presentations for Mashable Connect 2011 (which was held here in Orlando), there's a fantastic segment from David Jones - CEO of Havas and Euro RSCG. An accomplished executive in the advertising and marketing world, David has been driving the digital revolution on a global scale, fully embracing new and emerging tools like social media.
The marketer’s toolbox has expanded in the last few decades, providing us with a bevy of qualitative and measurable instruments for gauging effectiveness and response. But the basic tenants of integrated marketing have remained a constant, built on the fundamental ideology of hitting targets across a variety of integrated media – and maintaining a consistent ebb and flow to the message. Content is king, and DaynerHall brings a strong heritage of successful integrated campaign experience designed to propagate your content. Whether it’s a global print campaign paired with an online PURL program, or an email push tethered to a Twitter promotion, DaynerHall brings the right mix of experience and forward-thinking to integrated campaign management and execution.

