Posted by I. Darling

I recently attended a trade show marketing webinar that I found to be very insightful.

So many companies spend hundreds of thousands of dollars on their trade show budgets every year, and they secure the best and biggest booth location, yet they don’t spend the proper amount of dollars in pre- and post show marketing campaigns. So rather than see a big ROI on their trade show investment, these shows become a huge company expense. In other words – Trade Show Marketing Suicide.